Digital marketing’s current state of affairs is a bit heavy on the “hook” side. When Dove’s Real Beauty video went viral it was a huge success, but where was the sustained engagement — the other…
Posted on Wednesday, 21 May 2008
“There has to be a certain enigma in it, which does not immediately catch the eye”
M.C. Escher
Posted on Wednesday, 21 May 2008
Digital marketing’s current state of affairs is a bit heavy on the “hook” side. When Dove’s Real Beauty video went viral it was a huge success, but where was the sustained engagement — the other…